One of just a handful of T-Mobile's "Signature" Flagships in the entire world, this specialty retail store resides in a historic 1927 Art Deco Building on the iconic Lincoln Road in the heart of South Beach. Through a focused attention to detail and execution, this store features digital technologies and touchscreens that integrate seamlessly into the space. Utilizing true artisans, we installed a custom hand-crafted terrazo floor as well as digitally enhanced hand-finished stucco walls on the interior to infuse a touch of the 'Miami' spirit. Staying true to the brand, we integrated digital elements seamlessly into the mirrored finished walls and designed a futuristic chandelier comprised of over 200 LED bulbs connected to form an immersive display that highlights the iconic T-Mobile magenta. Customers feel the gentle pulse of the chandelier overhead as they enjoy local digital media content jumping across one screen to another from the front to the rear of the two-story retail space.

Credit: Jaipal Singh (Senior Design Architect) & FRCH Nelson

CHAATRIK Architecture & Urban Design
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