Every American is familiar with the Hershey Bar. The entire world is equally familiar with Times Square. This store brought these two together allowing every global visitor to experience Hershey's Chocolate World in the Big Apple. Withing a nearly 8,000 sf retail space, our team worked diligently to integrate the latest in retail sales while bringing every element of the Hershey brand to life through custom light fixtures shaped as the iconic Hershey Kiss, kitchen utensils sculpted into hanging pendants, and moveable interactive graphic displays that play on the classic NYC themes. An observant customer may even notice the Hershey Bar door handles, branded metal floor tiles or even a few of the custom branded bolts and brackets on the overhead structure. On the exterior, the new storefront canopy brought a class American look with backlit signage along with a new digital display on Times Square's newest and largest LED billboard. In addition, one side of this store is dedicated to a live operating kicthen, where customers can order in-store freshly made S'mores, hot chocolate and an assortment of other bakery items. At the end, this store became a true retail destination.
Credit: Jaipal Singh (Senior Design Architect) & FRCH Nelson